Peru: Mobile Market Poised For Strong Growth As Heightened Competition And Network Improvements Spur Demand
“The Report Peru: Mobile Market Poised for Strong Growth as Heightened Competition and Network Improvements Spur Demand provides information on pricing, market analysis, shares, forecast, and company profiles for key industry participants. – MarketResearchReports.biz”
Like most major Markets in Latin America, Peru witnessed a strong depreciation of its local currency against the US dollar in 2015.
In large part owing to this effect, the Peruvian telecom services market contracted by 6.6% in 2015, from $4.8bn in 2014 to $4.5bn in 2015.
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With the fifth-largest population in Latin America, Peru is home to the seventh-largest telecom market in the region. Pyramid Research expects total services revenue to grow at a CAGR of 3.1% between 2015 and 2020, in US dollar terms, reaching $5.3bn in 2020.
Mobile subscriptions in Peru recorded a strong increase of 6.9% in 2015, closing the year at 33.6m. Growth was primarily driven by a more consumer-oriented Entel and new-entrant Bitel, which have implemented aggressive pricing strategies and device subsidies. Over the next five years, mobile subscriptions will grow at a CAGR of 3.3%, reaching 39.5m by year-end 2020, with smaller MNOs and MVNOs, led by Virgin Mobile, as the main growth drivers.
Both Movistar and Claro have seen their mobile share decline in 2015 largely as a result of intensified competition, particularly in the prepaid segment. At year-end 2015, Movistar
Table of Contents
Market and competitor overview
Economic, demographic and political context
Major market players
Overall market opportunities
Peru telecom market size and growth prospects in a regional context, 2015E
Regulatory structure and policy
Major telecommunications policy issues
Peru communications market revenue , 2013-2020, US$
Segment revenue CAGRs, 2015-2020, US$
Segment revenues 2013-2020
Service revenue mix: voice, data & video, 2015, 2020
Service revenue mix: fixed & mobile, 2015, 2020
Service revenue by operator, 2015
Key telecom market players
Major telecommunications market players
Mobile subscriptions and penetration, 2013-2020
Key mobile market indicators, 2015
Mobile data revenue mix, 2015, 2020
Total mobile ARPS; data percentage of total mobile ARPS, 2013–2020
Mobile market shares by subscriptions, 2013-2020
Mobile subscriptions by technology family, 2013-2020
Fixed-line penetration of population, 2013-2020
Key fixed market indicators, 2015
Fixed voice revenue, 2013-2020
Internet revenue, 2013-2020
Fixed market shares by service, 2015
Fixed access lines by technology, 2015, 2020
Pay-TV subscriptions by technology, 2013-2020
Opportunities in the Peru telecommunications market
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