MVNOs In The Middle East: Saudi Arabia Emerges As The Largest MVNO Market In The Middle East In 2015


“The Report MVNOs in the Middle East: Saudi Arabia Emerges as the Largest MVNO market in the Middle East in 2015 provides information on pricing, market analysis, shares, forecast, and company profiles for key industry participants. –”




The MVNO Market in the Middle East is characterized by limited presence of MVNOs.


The region is far behind developed regions such as Western Europe and North America in terms of MVNO subscriptions and penetration.


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Nonetheless, where MVNOs do have a presence in the region, they have made a significant market impacts For instance in Oman, MVNO subscriptions are estimated to account for 14.9% of total mobile subscriptions in 2015, while recently launched MVNOs in Saudi Arabia have acquired a significant number of subscribers, making the Saudi MVNO market the largest in the region in 2015. Over the next five years, Pyramid Research expects total MVNO subscriptions in the Middle East (including Oman, Jordan, Saudi Arabia and Israel) to grow at a CAGR of 19.5% to reach 7.3m in 2020, from an estimated 3.0m in 2015. This will largely be supported by continued subscriber acquisition by MVNOs in Saudi Arabia. Further developments in the Middle Eastern MVNO market will be supported by the expected entrance of MVNOs in Iran


Key Findings


Currently, ethnic models are the most prevalent MVNO business models in the Middle East, being adopted by 36.4% of the total MVNOs present in the region. This is followed closely by MNO sub-brands, accounting for 27.3% of all MVNOs in the Middle East. Major MVNOs in the Middle Eastern market include FRiENDi, Virgin Mobile, Renna and Lebara.

Regulators are increasingly assessing the potential benefit of MVNOs in the mobile market. This is largely to support further liberalization efforts to boost price competition and service innovation. Further support for MVNOs in mobile markets is being addressed through reducing MTRs, harmonizing the tariff differentials between off-net and on-net voice traffic and implementing mobile number portability services. This will help to ease up barriers to entry for new MVNOs.


Table of Contents


Introduction: MVNO definition and main business models

MVNO definition

MVNO business models


Global and regional MVNO market context

MVNO market worldwide

MVNO market in the Middle East

Regulatory context

Most prevalent MVNO business models in the Middle East


Market details: Case studies

Discount: Renna Oman

Niche, Ethnic: Virgin Mobile Saudi Arabia

Ethnic: FRiENDi Jordan


Conclusions: Key findings and recommendations


Appendix: Acronyms and Definitions


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