Research details developments in the demand for Cosmetics Market in Brazil 2015-2019


The report ” Cosmetics Market in Brazil 2015-2019 “, has been prepared based on an in-depth market analysis with inputs from industry experts.

Overview of the cosmetics market in Brazil

Technavios research analyst predicts the cosmetics market in Brazil to grow at a CAGR of 11% during the forecast period. The increase in the number of working women is the primary driver for the growth of this market. The need to look fresh and presentable at the workplace is the key reason for the increase in expenditure on cosmetics by working women. Moreover, women in Brazil are now more informed about cosmetic products in terms of ingredients, quality, and brands leading to a rise in demand for high-quality and premium products.

The growing popularity of blemish balm (BB) creams is also expected to contribute to the market growth. BB creams are multi-purpose creams that act as a serum, moisturizer, primer, foundation, and sunblock to give consumers a youthful, bright, and even skin tone. Oriflame and Avon are the leading vendors for BB creams in Brazil.

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Product segmentation and analysis of – nail products, eye makeup, lip products, facial makeup

The nail product segment dominated the cosmetics market in Brazil during 2014, with a market share of 29%. This segment is expected to continue its leadership until the end of 2019, growing at a rate of 17%. Nail products in Brazil are perceived as an affordable luxury to freshen up the overall look and are used for daily grooming purposes.

The report offers an analysis of each of the following segments and discusses its impact on the overall market growth –

  • Nail products

  • Eye makeup

  • Facial makeup

  • Lip products

Segmentation by retail formats and analysis of – direct sales, franchise, traditional distribution

Traditional distribution channels accounted for 64% of the market share during 2014. The traditional distribution includes supermarkets, specialty stores, pharmacies, beauty shops, and department stores. Sale through pharmacies is gaining popularity in the region. Unilever, L’Oral, Johnson & Johnson, and P&G are some of the popular vendors who are selling their products through traditional retail channels.

The report offers an analysis of each of the following segments and discusses its impact on the overall market growth –

  • Traditional distribution

  • Direct sales

  • Franchise

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Table of Content :

Table of Contents

PART 01: Executive summary


PART 02: Scope of the report

Market overview

Top-vendor offerings

PART 03: Market research methodology

Research methodology

Economic indicators

PART 04: Introduction

Key market highlights

PART 05: Brazil: Country overview

PART 06: Market landscape

Market overview

Market size and forecast

Five forces analysis

PART 07: Market segmentation by product

Cosmetics market in Brazil by product

Nail products market in Brazil

Eye make-up market in Brazil

Facial make-up market in Brazil

Lip products market in Brazil

PART 08: Market segmentation by price positioning

Cosmetics market in Brazil segmentation by price positioning

PART 09: Market segmentation by retail formats

Cosmetics market in Brazil segmentation by retail formats

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