Demand for Demineralized Whey Powder Ingredients Grows as Consumer Awareness and Acceptance Rise
Demineralized whey is a free-flowing, yellowish powder that has no discernible foreign odor. This powder is made from fresh pasteurized whey and is a commonly used ingredient for a number of applications in the food industry, including chocolates, confectionery, bakery, desserts and ice creams, and dairy drinks. One of the most significant applications of demineralized whey, however, is infant and baby formula and it is the growing demand for infant formula that is primarily driving the global market for demineralized whey powder ingredients.
Q. How is the infant formula application segment single-handedly driving the market for demineralized whey powder ingredients?
A. Demineralized whey powder ingredients are being increasingly used in the production of infant formulas since the proportion of lactose, protein, and essential minerals is as close as it can possibly get to the composition of breast milk. The surging birth rates across the globe, combined with the ever-rising demand for infant formula, especially in developed and developing regions, have significantly impacted the demineralized whey powder ingredient market.
Realizing the potential this application segment presents, a number of leading players in the market have shown a remarkable rise in interest. Surrey-based Dairy Crest’s partnership with New Zealand dairy giant Fonterra; the expansion of German dairy company Hochwald’s new production plant in Hunfeld, central Germany, to increase its supply of demineralized whey powder ingredients to the global baby and infant food industry; and Fonterra setting up a whey processing plant in the Netherlands to cater to the growing demand for children’s milk formula in China are just some of the major developments within the infant formula segment of the demineralized whey powder ingredient market.
Q. What is the outlook of the Asia Pacific demineralized whey powder ingredients market compared to the trajectory of the global market?
A. The global demineralized whey powder ingredient market comprises Europe, North America, Asia Pacific, and the Rest of the World. Western Europe and North America are two of the most mature markets for demineralized whey powder ingredients at present owing to higher levels of consumer awareness about the significance and benefits of whey and the increased level of technological sophistication in most whey processing facilities.
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The Middle East and Africa region reportedly holds immense potential when it comes to the demineralized whey powder ingredient market. This can be attributed to the rising demand for packaged and convenience foods and the increasing investments by companies in the form of technological advancements in whey processing units. The Asia Pacific demineralized whey powder ingredient market is poised for strong growth over the next few years with a surge in the demand for low-calorie and protein-rich foods. The growing consumption of packaged foods, consistent promotional activities to further the use of demineralized whey powder ingredients, and the rising focus of large players in the lucrative markets of China, Japan, and India are all likely to contribute toward the expansion of the Asia Pacific demineralized whey powder ingredient market.
Q. What are some of the key strategies adopted by companies in the demineralized whey powder ingredient market?
A. Some of the most prominent players competing in the global market for demineralized whey powder ingredients are Kaskat Dairy, Eurosérum, SPX Corporation, Senel (Holding) B.V., Dairygold Food Ingredients, Valio Ltd., Van Lee Melkprodukten Barneveld BV, and Dairy Crest. Most companies have been looking to expand their product portfolio in the demineralized whey powder ingredient market in order to stay competitive and to cater to the changing needs of the consumers.
In addition to this, companies have also been focusing on strengthening their global presence and partnering with other industry participants for the development of innovative products and ingredients.