The Hope Center – Fighting Opioid Addiction With A Transparent And Eye Opening Digital Campaign
The Hope Center for Rehabilitation, a leading drug and alcohol treatment center located in Boynton Beach, Florida, recently overhauled their website to include more informative and interactive features for those searching for treatment options. The site can be reached at www.HopeCenterRehab.org . The company as a whole, in response to the growing marketing industry surrounding addiction treatment, has made a commitment to deliver accurate and transparent information to those searching for recovery options.
Increasingly, marketing agencies across the country have been employing tactics to lure those who are in need of treatment to their services or partners. Lawmakers have been feverishly trying to implement new legislature that would regulate the haphazard marketing tactics that are flourishing in the addiction treatment industry. The Hope Center founder and CEO, James Durkin, recognized the importance of authenticity in the addiction treatment field and encouraged his team members to act with integrity through leading by example.
“This field has changed radically in just a few short years, but we’re in this for the long run,” explains Durkin. “In 2016, we made a commitment to overhaul our marketing department and adhere to what we believe will be in-line with new behavioral healthcare regulations. I feel blessed to have a staff that’s been dedicated to the vision we’ve built for delivering the best addiction healthcare and am truly encouraged by all the changes that 2016 will bring.”
The Hope Center for Rehabilitation overhauled their digital presence by adding interactive features like a virtual tour of it’s sprawling campuses, listing of credentials and biographies of staff members, song playlist to support those in recovery, a full description of their treatment programs and services, and the opportunity to request information digitally.
“Often times the hardest thing for a person in addiction to do is to reach out for help and pick up the phone.” Says Director of Admissions, Nicholas Walters. “We’ve been able to help people find the treatment they need by utilizing our online forms and especially through our interactive chat plugin. The updates have enabled us to help a lot more people than we could have helped prior to the new web launch.”
With such an increase in the need for addiction treatment services, it is becoming critical to deliver accurate, authentic information to those searching for it. The Hope Center will continue to employ methods that allow them to reach out to those in need of recovery and deliver treatment options to anyone they interact with, and encourage others in the budding industry to do the same.
Marissa O’Brien, Director of Marketing
The Hope Center For Rehabilitation
Address: 2828 S. Seacrest Boulevard, #211, Boynton Beach FL, 33435