Probiotics Fortified Foods in the Global Market are the Increasing Awareness About their Potency and Efficacy

The global Probiotics Market is expected to witness steady growth during the forecast period from 2014 to 2020. This is due to increasing demand for probiotics among the growing number of health conscious consumers. Large number of health benefits associated with probiotic products is one of the major factors boosting the demand for probiotics based products. These are widely used to prevent the proliferation of potential diseases, improve digestion, immunity power to resist infectious diseases of the gut, and stimulate gastro intestinal immunity. Globally, probiotics are used majorly as a replacement of antibiotics and growth promoters.

This research is specially designed to estimate and analyze the demand and performance of probiotics based products in a global scenario. The research provides in-depth analysis of probiotic ingredients and product manufacturers, product sales, and trend analysis by segments and demand by geography. The report covers all the major product segments of the probiotics market and provides historical data, statistically refined forecast and in-depth analysis for the segments covered.

The report provides detailed forecast and analysis of the global probiotics market. The forecast provided in the report is based on revenue (USD million) for the period from 2014 to 2020. For better understanding of the probiotics market, we have included detailed analysis of the drivers, restraints and future opportunities (DROs) and their impact on market growth during the forecast period. In addition, Porter’s five forces analysis and value chain analysis of the probiotics market gives a clear idea of the market scenario. Furthermore, the report comprises market attractiveness analysis, wherein the different applications of probiotics are analyzed based on their market size and growth rate. We have also covered the existing market scenario of probiotics and highlighted future trends that are likely to affect demand for probiotics. In addition, the study includes a detailed competitive landscape comprising the market share of the top companies.

This report segments the probiotics market based on application, end-user, strains types and geography. By application, probiotics market is segmented into food and beverages, dietary supplements and animal feed. Forecast for each segment is provided in terms of revenue (USD million). Based on geography, the probiotics market has been segmented into North America, Europe, Russia, Asia Pacific and Rest of the World (RoW). Under the scope of the report, each region is further segmented country wise that provides the market share of probiotics in each country. The study covers major countries such as the U.S. and Canada in North America; Japan, China, India and Australia in Asia Pacific. Furthermore, Russia, Germany, U.K., Italy, and France in Europe; and Brazil and the Middle East under RoW are covered under the scope of the report. The market size and forecast from 2014 to 2020 have been provided in the report.

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Furthermore, the scope of the report scrutinizes different factors influencing and hindering the growth of the probiotics market. Porter’s five forces analysis offers insights into the market competition throughout its value chain. The market attractiveness analysis covered in the report highlights major areas mature for investment in this industry. The report would help manufacturers, suppliers and distributors to understand the current and future trends in this market and frame their business strategies accordingly.

Key players in the probiotics market include Chr. Hansen, Danisco, Yakult Honsha, Danone, and Nestlé S.A. Probiotics are sold through a wide range of distribution channels such as hypermarkets/supermarkets, convenience stores, retailers, food and drinks specialists among others. The existence of a strong distribution channel is one of the key factors driving the probiotics market. These above mentioned distribution channels are the most preferred channels for the sale of probiotics based products.. Convenience stores and supermarkets have become popular channels for purchase of goods due to improvement in the living standard of people in several developed countries. Supermarkets and hypermarkets are likely to dominate the distribution channels by 2020.

The scope of the study presents a comprehensive evaluation of the stakeholder strategies and winning imperatives for them by segmenting the probiotics market as below:

Global probiotics market, by application

  • Food and beverages
  • Dietary supplements
  • Animal feed

Global probiotics market, by end use

  • Human probiotics
  • Animal probiotics

Global probiotics market, by strain types

  • Lactobacillus
  • Streptococcus
  • Bifidobacterium
  • Yeast
  • Spore Formers
  • Others

In addition the report provides cross-sectional analysis of all the above segments with respect to the following geographical markets:

Global probiotics market, by geography

  • North America
  • U.S.
  • Canada
  • Mexico
  • Europe
  • Germany
  • U.K.
  • France
  • Italy
  • Rest of Europe
  • Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • Rest of Asia-Pacific
  • Rest of the World (RoW)
  • Brazil
  • Middle East
  • Rest of RoW