Global Packaged Food Market 2016: Industry Analysis, Market Size, Share, Growth and Forecast 2020

Packaged Food

Packaged FoodFood can be described as any substance that is consumed to provide nutritional support to the body. Food contains carbohydrates, minerals, fats, proteins and vitamins to support the growth of the body. The concept of packaged food came into existence owing to factors such as easy cooking, consumption, handling, and safety from external tampering. Changing lifestyle, convenience of consumption and increased health awareness are the main factors driving the growth of the packaged food market. Packaging materials used for food should be convenient for carrying, displaying, opening and closing. Some of the major hindrances to the market growth are due to food contamination, government regulations and emergence of local brands. The leading players in the market have been focusing on mergers and partnerships as their key strategies to expand their market presence. For instance, Kraft foods partnered with ketchup giant Heinz to expand its business, while Tyson foods collaborated with Godrej foods in India. The Asia-Pacific region is expected to be the fastest growing markets due to the growing awareness and increasing adoption of packaged foods; thus, making it one of the lucrative markets for investments and expansions.

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The global packaged food market is segmented on the basis of product type and geography. Based on product type, the market is categorized into sixteen major food products namely – ready meals, baked foods, breakfast cereals, soup, baby food, potato chips, nuts, instant noodles, pasta, biscuits, chocolate confectionary, cheese, yogurt, ice creams, ‘sauces, dressings & condiments’, and non-alcoholic drinks. The baby food market is expected to grow at the fastest CAGR of 6.4% during the forecast period. The growth is imminent due to factors such as increase in the number of working parents, and safer baby food options for infants and toddlers. Geographically, North America is the largest market in the current scenario followed by Europe, APAC and LAMEA.

The key players operating in the packaged food market are Nestlé, General Mills, Kraft Food, Inc., ConAgra foods, Inc., Tyson Foods, Kellogg’s, Frito-Lay, JBS Food, Smithfield Food, Inc. and Mars, Inc. Prominent players like Nestlé and Kraft foods are investing heavily in promotions and increasing brand awareness for aiding product differentiation.
The companies in this market are actively gauging the customers’ insights and preferences to understand the market requirements. Nestle was among the first companies to facilitate this process through its R&D center in India. Moreover, in the processing food division, Tyson Foods had a tie-up with The Hillshire Brand Company, and collaborated with Godrej Foods India to develop new products. Kraft foods and the global ketchup giant, Heinz entered into a merger to expand their prospects in the packed food market.

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Table Of Content Of packaged food Market:

1.1 Report description
1.2 Key benefits
1.3 Key market segment Research methodology
1.3.1 Secondary research
1.3.2 Primary research
1.3.3 Analyst tools and models

2.1 CXO perspective

3.1 Market definition and scope
3.2 Key findings
3.2.1 Top impacting factors
3.2.2 Top investment pockets
3.2.3 Top winning strategies
3.3 Value chain analysis
3.4 Market player positioning, 2014
3.5 Porters five forces analysis
3.5.1 Evident brand loyalty lowers the threat from new entrants
3.5.2 Low threat from substitutes due to growing time constraint among consumers
3.5.3 Low switching cost lowers the bargaining power of supplier
3.5.4 Higher bargaining power of buyers due to lower switching cost
3.5.5 Moderate industry growth and low switching cost leads to high rivalry
3.6 Case studies
3.7 Market dynamics
3.7.1 Drivers Growing demand from emerging market Convenience Growing awareness Growth in organised retailing
3.7.2 Restraints Food contamination and disease Government regulations Growing health awareness
3.7.3 Opportunities Growth in retail Innovation and R&D

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