That’s Personal gets awarded ‘Hot Top 50’
That’s Personal, a Mumbai-based e-store selling sexual wellness products and lingerie, has been recognised as the winner of the Hot 50 Awards here for its innovative and disruptive presence in the e-commerce segment.
That’s Personal bags ‘Hot Top 50’ Award:
The award was announced on Friday as part of the Paul Writer Mumbai Brand Summit and Hot 50 Awards, presented by OneIndia.
“Just last year, there was an international conference on sexology in Navi Mumbai where many experts spoke about how Indian women are emerging out of the shadows to aggressively demand orgasm from their partners. *** is no longer a duty . This, however, does lead to some anxiety of sexual performance,” said Dr Malde. However, he advised caution while buying certain products as their benefits remain unproven.
Samir Saraiya, CEO of ThatsPersonal.com, said: “We started two and a half years ago, and are surprised by the sales trends.” The survey findings also show that Gujarat was top buyer of adult games, while Bihar bought male performance products like delay gels, pleasure rings, and aromatic condoms the most.
Ironically , experts point out, the sale of pornography along with products like *** dolls and dildos are still illegal in India. “When we have to recommend any such product to our patients for therapy , they have to rely on touts to buy them or on foreign websites. However, since products like lubricants, edible lingerie and body oils are getting popular, forbidden products like *** dolls too may be legalized,” added Dr Malde.
About the success of the platform, ThatsPersonal.com CEO Samir Saraiya said: “We’ve worked very intelligently through social media and content distribution to catch our consumers’ excitement and interest around the topic of *** and sexual wellness to keep our existing consumers hooked and also constantly grow our follower base significantly leading to maximum mindshare in this industry.”
The Hot 50 were selected through a process that involved online voting and evaluation by a jury on the parameters of industry leading growth, increase in positive sentiment, innovation and differentiation.