Healthcare Mobility Solutions Market – Latest Innovations, Drivers, Restraints, Challenges and Forecast 2015 – 2023

In recent years, mobility has emerged as a crucial technology for the healthcare industry, as it enables the medical community to adopt a patient-centric approach, minimizing healthcare costs and the implications of the shortage of nursing and healthcare professionals. Increasing penetration of smartphones, tablets, and PDAs coupled with the growing focus on patient-centric applications is driving the healthcare mobility solutions market. Furthermore, advancements in network technologies (3G and 4G) and a shortage of nursing staff and healthcare professionals is expected to have a positive impact on the growth of the healthcare mobility solutions market. The security and privacy issues and interoperability challenges associated with the mobility solution have somewhat limited the widespread adoption of healthcare mobility solutions.

In terms of product and services, the mobile devices segment was the largest contributor to the global healthcare mobility solutions market in 2014 and is expected to remain the dominant product segment over the forecast period. The dominance can be attributed to increased penetration of mobile computers, smartphones, RFID scanners, tablets, and PDAs, which help healthcare service providers adopt a patient-centric approach and streamline their workflow. However, mobile applications are expected to witness the maximum adoption over the forecast period, expanding at a CAGR of 25.8%. In 2014, the enterprise solutions segment was the largest application segment, accounting for 53.1% of the market revenue. Factors such as increasing focus on healthcare cost savings and a rising demand for home healthcare services are collectively expected drive the growth of mHealth applications over the forecast period.

The healthcare service providers segment, covering hospitals, laboratories, and other healthcare facilities, was the largest end-use segment, accounting for 45.4% of the global market revenue in 2014. It is expected to remain the largest end-use segment throughout the forecasted period. However, the patients (individuals) segment is expected to exhibit the maximum growth, expanding at a CAGR of 25.8% over the forecast period. The expected growth can be attributed to increasing health awareness among consumers, availability of smart healthcare devices, and the rise in healthcare spending by consumers.

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Increased Accessibility to Mobile Devices and the Internet Propels Market

A research undertaken by Alego Health, a U.S.-based healthcare IT services and solutions provider, over 72% nurses and 62% doctors in the U.S. were using smartphones and tablet computers in healthcare settings in 2012. The study also states that nearly 247 mn people in the U.S. in the same year downloaded mobile healthcare apps for personal use. By that year, over 40,000 healthcare mobile apps were available in the market, the number of which has consistently increased ever since.

The high rate of adoption of mobile devices in healthcare facilities, the unprecedented pace at which technological advancements are taking place in the field of mobile connectivity, and the improved network of high-speed Internet across the globe are the key factors propelling the healthcare mobility solutions market.

North America was the largest healthcare mobility solutions market, accounting for 44.6% of the global revenue in 2014. Over the forecast period from 2015 to 2023, it is expected to retain this position owing to the established healthcare and communications infrastructure in the region. Asia Pacific is expected to witness maximum growth over the forecast period from 2015 to 2023, expanding at a CAGR of 28.3%. Some of the leading players in the market are McKesson Corporation (the U.S.), Cerner Corporation (the U.S.), Koninklijke Philips N.V. (The Netherlands), SAP SE (Germany), Oracle Corporation (the U.S.), AT&T, Inc. (the U.S.), and Cisco Systems, Inc. (the U.S.).

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