China Organic Food Market Outlook To 2020 – Rising Food Safety Concerns And Urban Population To Prosper Market Growth: Ken Research
China Organic Food Market Outlook to 2020 – Rising Food Safety Concerns and Urban Population to Prosper Market Growth” which provides a comprehensive analysis of the organic food market in China. The report covers various aspects such as overall size of China organic food market, segmentation on the basis of source of procurement, urban and rural demand, different organic food types, distribution channels and major cities. The report also covers the trade scenario in the market, organic certification process in details and Government’s role and regulations in the industry. This report also offers prevalent trends and developments in industry, Porter’s 5 Forces analysis and challenges in the industry. The report also covers the competitive landscape of the industry, in which the information related to the players operating in this industry has been comprehensively presented. Moreover, the report also captures the online market for organic food and offers information regarding the business models operating in the segment. Major macroeconomic indicators affecting the market have also been highlighted in the report. The report is useful for existing organic food manufacturers and processors, importers and exporters of organic food, consultants, small and big retailers including online companies operating in the market.
China Organic Food Market
Owing to increasing food safety concerns and rapidly emerging middle class population, the market for organic food in China has seen a decent growth over the period 2010-2015. China has currently become the world’s fourth-biggest consumer of organic food. Also, globally China had the fourth largest area for organic agriculture in 2014. The organic agricultural land in China stood at ~ million hectares in 2014. The organic food market size in China has grown at a CAGR of ~% over the period 2010-2015 and has been estimated at USD ~ billion in 2015. In terms of number of organic products, the market has come a long way from having ~ varieties in 2010 to ~ in 2015.
Consumption of organic food items has also matured at a fair rate to account for approximately ~% of the overall food consumption in 2015 from that of ~% back in 2010. The market has a huge potential in the sense that the industry still fails to meet 30% of the domestic demand. The trade scenario in the market has been quite upbeat, except the hit back in exports during the period 2012-2014. The export market for organic food in China grew at a decent CAGR of ¬% over the period 2010-2015 has registered revenues worth USD ¬ billion in 2015. The import market, though currently very small in size, registered a high CAGR of ¬% over the period 2010-2015 and was valued at USD ¬ million in 2015.
Regions such as United States, Australia and European Union have been the major import sources for China. The competitive scenario in the market is quite fragmented with presence of as many as ~ companies engaged in organic food and beverage production. There are only a handful of small companies who have their businesses totally dedicated to organic production and processing. The market is characterized by larger firms engaged in production and supply of some special organic food products. Therefore, even the largest of the players have a maximum of around ~% of the market share. For example, two large organic dairy companies- Yili and Mengniu together accounted for only ~% of the overall organic sales value in 2015. The market is expected to see some major consolidations as larger players expand their organic product offerings and bind the stake holders in the existing distribution system.
The consumer segment in the market is dominated by the urban population as the major target group. As far as distribution channels are concerned, supermarkets and hypermarkets have been resulting for around ~% of the organic food sales in the country. However, the online stores have garnered a fair share over the years to become one of the prominent channels for organic food procurement. In the segmentation by different food types, vegetable items stood as the most common organic food purchased by the Chinese population with ~% market share. Vegetable sales were followed by grain, tea and fruit as major selling items. Rice and pulses were highest contributing segments within grains with share worth ~%, ~% and ~% respectively in terms of market revenues in 2015, while green tea and oolong tea were the major categories within organic tea
China Online Organic Food Market
The online market for organic food in China is still at a nascent stage but the exponentially growing e-commerce in China has incentivized many organic retailers to venture into the online segment. Online players like Fields China, Tony’s Farm and Epermarket has heavily supported the percolation of organic trend in the mainland. A majority of the online organic retailers follow a subscription based model wherein they have various institutions like schools, hospitals and corporate houses subscribe to their portals and receive daily or weekly or monthly deliveries of food boxes. The charges vary depending on the delivery frequency. The online organic food market is expected to grow to USD ~ billion by 2020 at a formidable CAGR of ~% over the period 2015-2020.
Key Topics Covered in the Report:
- The Market Size of China Organic Food Market.
- Value chain analysis of China Organic Food Market.
- Growth Drivers and Challenges in China Organic Food Market.
- Specialty Shops for Organic Products in China.
- Consumer Profiles in China Organic Food Market.
- Market Segmentation by Source of Procurement, Urban and Rural Demand, Distribution Channels, Types of Organic Food.
- Profiles of Major Players in China Organic Food Market.
- Government Role and Regulations in China Organic Food Market.
- Trade Scenario in China Organic Food Market.
- Certification Process in China Organic Food Market.
- Future Projections for China Organic Food Market.
- The Market Size of China Online Organic Food Market.
- Market segmentation of China Online Organic Food Market on the Basis of Mode of Placing Order and Weekday and Weekend Orders.
- Profiles of Major Players in China Online Organic Food Market.
- Business Model in China Online Organic Food Market
- China Online Organic Food Market Future Projections and Outlook.
- Analyst Recommendations.
Ankur Gupta, Head Marketing & Communications