Brazil Commercial Beverages Market Share, Market Insights, Outlook and Forecasts to 2015


Reductions in household spending, increases in unemployment, and a rise in inflation restricted the positive growth of ACB. Non-rtd beverages benefited the most from the economic crisis, with fruit powders as the highlight, growing positively in Q4-15. The Brazilian beer market shrank in 2015, due to the tough conditions and consequential reduced spending on more expensive categories.

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Key Findings

-The packaged water category saw a deceleration due to the economic crisis and the cooler temperatures, which also restricted growth in bulk/HOD water
-The beer market has reflected the trends seen in other major categories, to create new products with the aim of attracting consumers and reducing price per liter
-2015 was marked by the large offering of non-milk options, leaving the milk market to compete with the health trends
-The improvement in coffee quality and the new forms of consumption inside and outside the home contributed to an increase in domestic demand


Canadean’s Brazil Quarterly Beverage Tracker Q4-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

-Topline consumption volumes for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts for all beverage categories
-Carbonates consumption data for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts split by regular vs low calorie, and key flavour
-An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

Reasons To Buy

-Gain an in-depth understanding of the most up-to-date trends in the Brazil beverage industry to support and enhance your strategic planning
-Investigate the latest quarterly and emerging annual trends in Brazil to back your marketing initiatives
-Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
-View a selection of the key quarterly new soft drinks product launches and identify competitor activity
-Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation

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