Enterprise Application Market 2016: Global Industry Size, Shares, Growth, Analysis, and Forecasts to 2020

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Enterprise application are software designed to meet the unique needs and objectives of the organizations. It includes applications such as CRM, ERP, SCM, BI, BPM, CMS, and EAM etc. Traditionally, enterprise applications were designed and developed specifically for back-office transactional activities such as accounting, production and inventory control and order management etc. However, in today’s business context, the role of enterprise application is changing from back-office activities to business process improvement. Enterprise application is gaining importance as companies look to enhance their internal processes and systems by quickly responding to the challenges such as high cost and lead time incurred during business process. Adoption of enterprise applications enables easy flow of business information within or outside of organization. To gain competitive advantages such as customer interaction and integration of business functionality, most of the enterprises are implementing enterprise applications. Furthermore, emerging trends of cloud and increased access via mobile device are propelling the market growth. High cost and availability of open source applications in the market are the major challenges for market growth. Rapid changes in business model, geographic expansion of businesses and increasing penetration of cloud technology would open numerous opportunities for the market.

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The market is segmented on the basis of the solutions, delivery model, verticals and geography. The solutions segment includes CRM, ERP, SCM, BI, BPM, CMS, EAM, Web conferencing and others. Among all solutions, CRM is becoming popular as it useful to manage interaction with customers and employees. Delivery model segment is further classified into on-premise and cloud based models. The vertical segment includes Manufacturing & Services, BFSI, healthcare, retail, government, aerospace and defense, telecom and others. The market is addressed in various geographical regions such as North America, Europe, Asia-Pacific and LAMEA in order to gain the competitive insights.

Key players in the market include Oracle, IBM Corp., Microsoft Corp., SAP, HP, QAD Inc. IFS AB, Epicor Software Corp., Infor, and Salesforce Inc. among others.   

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Table Of Content Of Enterprise Application Market:

1.1 Research Description

1.2 Reason to doing this study
1.3 Key benefits
1.4 Key market segment 

2.1 CXO perspective
2.2 Executive summary
2.3 Market Beyond: What to expect by 2025
2.3.1 Base case scenario
2.3.2 Optimistic scenario
2.3.1 Critical scenario 

3.1 Market Definition and scope
3.2 Key findings
3.2.1 Top factors influencing enterprise application market
3.2.2 Top investment strategies
3.2.3 Top winning strategies
3.3 Porter’s Five Forces Analysis
3.3.1 High switching cost and low differentiation of the supplier’s product lead to moderate bargaining power of suppliers
3.3.2 Availability of alternatives and buyers price sensitivity leads to moderate bargaining power of buyer
3.3.3 High Intersegment rivalry
3.3.4 In-house and open source applications create high threats of substitutes
3.3.5 Brand loyalty and presence of strong brands restricts easy access of new entrants
3.4 Value Chain Analysis
3.4.1 Element providers
3.4.2 Application Developers
3.4.3 Distribution Channel
3.5 Competitive market  analysis, 2013

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