2016 – 2017 Google Plus Marketing Tips
Building an information rich profile on your Google Plus business page accelerates your ranking in local search visibility, especially for a start up business. It offers its services free of cost, for the most part. The algorithms of search engines are ever evolving and are blending in with social media, causing a serious overlap between socials and SEO. The ultimate aim of Google Plus marketing is to incorporate quality content in your social network, or shall we say circles as Google likes it? It only requires your content to be accurate, relevant and updated for appealing to the readers. SEO services having detailed knowledge of Google algorithms would help the business gather and formulate high quality content about the topics from the specified category which would lead the search engines to perceive you as one of the custodians or your niche.
GOOGLE PLUS MARKETING
It is crucial that your profile on Google Plus is optimized to make it more informative and appealing to the readers. Make sure that all the fields on the profile pages that can be filled are filled up. For instance, the profile image must reflect your company logo or the intended professional image. Your personal website URLs and descriptions whenever needed must be loaded. An introductory video or an audio supplement or additional captivating images wherever and whenever possible, goes a long way in making the profile appealing. Visiting a profile with empty fields or scantily filled sections can be disappointing and it would mean a loss of an opportunity to make an impression on the reader. The thing gets a business or a public profile even more authority is a verification of the account from Google which is seen in the form of a blue tick mark next to the name of the profile.
Google Plus is not just visual but also a textual medium, so optimizing both of them is necessary to reap greater SEO benefits. Putting up longer posts is not beyond Google Plus like other social networking and micro blogging sites. You can and you should try to make a post rich with information while making sure it doesn’t drag along for too long. Support the link you provide with a brief description to it that highlights its purpose. Providing context gets people into the loop and helps accelerate the shares.
The need to get noticed in the ocean of posts is to make your headline of your posts unique and catchy. It helps the post stand out and along with that Google also incorporates the first few words of the post under the title tag of the post. Headline is what normally shows up on the SERP. A smart headline can considerably affect the number of people clicking on the page link.
Breaking up long texts into shorter paragraphs takes off the cognitive tension from the reader’s mind. It makes your post comprehensible and allows you to put the message across simply. Using color themes and emphasizing your headline with bolds, using bullets, etc. impacts the readers’ perception of you considerably. However, you must not go overboard with it or the efforts will backfire.
In the internet culture, people are now learning to adapt to more than one medium of social networking. Besides, different social networks have different majority of demographics. Using Google plus marketing at its maximum will ensure optimum exposure. The SEO aspect of going through such lengths would help the search engines find you quicker. The +1 button is means to extend your social connections to this profile. Using hash tags is all the rage right now and is expected to be so for quite a while. It makes search lists include everything that has included that keyword appear sequentially.
It is very important to keep the readers/visitors engaged. This can only be attained through consistent posting content of excellent quality. This increases the likelihood of people following you by receiving helpful information that you post regularly. The SEO services will assist you in providing ideas for high quality content and thereby maintaining the top rankings in web searches across search engines including the Google Plus searches.
By engaging with the readers in return you connect with them on a personal level. This builds up long term loyalty within the reader. Responding in the comments on the Google Plus page, offering solutions to their doubts and problems paves way for better understanding of their needs.
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