Tea Market : Industry research, Company Assessment and Industry Analysis Upto 2021
Tea is a hot aromatic and flavored beverage that is prepared by brewing the dried leaves of the tea plant. It is one of most common non- alcoholic beverage available in different types & flavors. It is consumed as hot or cold such as Iced Tea. It consists of antioxidants (polyphenols), phytochemicals and flavonoids which have many health benefits. The most common types of tea are black tea, green tea, herbal tea & ready to drink tea. It has many health & beauty benefits which includes fighting with deadly diseases like cancer, heart diseases and diabetes.
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Tea is classified according to the products as black tea, herbal tea, green tea and ready to drink (RTD) tea. It is further classified as tea bags, loose tea and speciality tea. The speciality tea is prepared by adding flavours to the tea such as lemon, cinnamon, ginger, cloves, fennel etc. Black tea was the leading product till 2013 but the Green Tea is growing at a faster rate.
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Market Analysis :
Increased awareness of the health benefits of tea is making a favourable shift in the consumer’s drinking pattern. Innovative and high-end specialty tea flavours introduced by the tea manufacturers will be the key driving factor in the global tea market. However increasing consumer attention to the quality of products, growing brand loyalty and active promotions by manufacturers reflect a shift from unbranded to the branded products. The growing concerns of over consumption of tea is the major challenge to the tea market.
Insight Region Of Markets :
The three segments of the leaf tea market are Black Tea, Green Tea, Herbal Tea and RTD tea. The global tea market is distributed among Europe, Asia Pacific, North America, Latin America Middle East and Africa. The major tea producing as well as exporting countries in global scenario are China, India, Kenya and Sri Lanka. In Latin America, Brazil is the largest producer as well as consumer of Tea.
SEGMENTATIONS IN REPORT:
Tea By Products :
1. Black Tea
2. Tea Bags
5. Herbal Tea
6. Green Tea