Analyzes Role Played by Social Media and E-communication within Pharmaceutical Industry announces the addition of a new report to its repertoire. The report is titled, “Social Media and e-Communication within the Pharmaceutical Industry – Understanding the future of direct-to-consumer marketing” and is available for sale on the website.

The report gauges the scope of application of social media and e-communication within the pharmaceutical industry. Social media has become an incredibly popular medium of allowing people to discuss any topic or issue of concern with other people around the world via the internet. The opportunities for disease specific communication are manifold thanks to the advent of social networking sites such as Facebook and Twitter, blogs, and other social media applications. Today, four out of every five American adult internet users login to social media and almost three-fourths of Americans use the internet on a regular basis.

This surging involvement in social networking sites has created an environment conducive for discussion among consumers and consumer advocates who exercise considerable influence over the image of brands and their products. As per the findings of the report, almost 83% of internet users search for information on medicine and healthcare on the internet, which subsequently enhances the link between pharma and the internet.

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Numerous pharmaceutical companies have therefore realized the significance of the trend and have proactively participated in the e-communication environment of social media.

The report examines and present insights into the opportunities existing for the enterprises operating in the pharmaceutical industry to utilize social media and other e-communication platforms in their favor. It includes exhaustive information regarding how to capitalize on social media in the best possible way to promote their brand identity and corporate image. Primary research conducted with industry experts, as well as consumers, is included to support the research outcomes and insights provided.

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The 58-page report begins by providing a brief evaluation of the history of social media and e-communication within the pharmaceutical industry. In the next few chapters, the report discusses the advantages and comparisons between various social channels. The effective ways of managing social media for the benefit of pharmaceutical activities are suggested in these chapters.

The latter sections of the report provide a comprehensive outlook on consumer perception about social networking sites. The future impact of e-communication and social networking sites on the pharmaceutical marketing is also analyzed in the report in detail.

The information included in the report is obtained from trusted industrial sources through primary and secondary research methodologies. Insights from industry veterans are also included in the report. The report also covers a few case studies to examine the scope of application for e-communication and social media in the pharmaceutical marketing. Information thus included in the report is intended to help pharmaceutical companies the existing opportunities for capitalizing on mobile technology for promoting their brand identity and products.


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